Strategic Marketing Leadership Innovation Management Business Growth
As a recognized business leader and one of Kingston's 40 Under 40, I specialize in developing and implementing comprehensive marketing strategies that create measurable impact across healthcare, education, non-profit, and business sectors. My expertise spans strategic planning, digital transformation, and organizational development, helping organizations adapt and thrive in rapidly evolving markets.
My approach combines data-driven strategy with creative problem-solving to deliver exceptional outcomes. From leading AI adoption initiatives and developing innovative service offerings to managing complex stakeholder relationships and building high-performing teams, I focus on creating sustainable solutions that drive both organizational growth and community benefit. With experience across diverse industries and a proven track record of exceeding revenue targets, I help organizations amplify their message, engage stakeholders, and achieve their strategic objectives.
Key Skills
Strategic Development
Grant Management & Execution
Cross Sector Collaborations
Innovation & Problem Solving
Business Innovation Support
Data Driven Decision Making
Public - Private Partnership Development
Project Leadership & Team Management
Creative Director - Spark
St. Lawrence College, Kingston ON (Sept 2022 - Feb 2025)
Spearheading transformative economic initiatives with measurable impact:
Exceeded annual financial targets by 26.3%, achieving record-breaking revenue in 2022/2023
Led SLC's contributions to multi-million dollar FedDev grants (Health Innovation Kingston and Tech Scale Up 2.0), collaborating with regional partners including Invest Kingston and Invest Ottawa to strength the health and technology sectors in Kingston and the surrounding region
Developed an innovative marketing consultation service called Strategy Sessions and have assisted over 50 across eastern Ontario achieving a 92% long-term efficacy rating from surveyed clients
Managed and mentored a team of student professionals, delivering branding, marketing, and business consulting projects for 75+ companies
Initiated new services including bookkeeping and UX design to meet evolving market demands. Bookkeeping to officially launch October 2024
Collaborated with Kingston Economic Development to support local businesses through the CDAP program through our strategy sessions, website design, e-commerce and generative AI consultation
Well Baby Clinic
The Well Baby Care Clinic, operated by Kingston Community Health Centres (KCHC) in partnership with Queen’s School of Nursing and KFL&A Public Health, provides essential health services for infants without a primary care provider in the Kingston area. We crafted this video to support KCHC in communicating about the program and it’s impact with provincial funders, and to serve a dual purpose as a public awareness peice.
Client
Kingston Community Health Centre
Year
2024
Business Automation and AI Adoption
The Kingston Military Family Resource Centre (KMFRC), a non-profit organization based at CFB Kingston, supports the families and loved ones of Canadian Armed Forces members. Facing challenges in effectively connecting with their transient community due to frequent postings, KMFRC sought assistance from Spark SLC to enhance their communication strategies.
I led the team through a comprehensive analysis, including a brand audit, industry and market trends analysis, buyer persona assessment, marketing channel evaluation, and event Work Breakdown Structure (WBS) analysis. This research identified internal inefficiencies hindering KMFRC's marketing efforts.
In response, we developed a tailored action plan focusing on:
Marketing Analysis: Utilizing the Marketing Hourglass model to benchmark current performance, and identify areas for improvement.
Process Improvement: Implementing an automated internal marketing request management system and a customized Microsoft Planner board to streamline event marketing tasks.
Generative AI Integration: Creating custom AI tools to expedite specific processes.
Marketing Technology Stack Development: Building a tech stack aligned with identified buyer personas to enhance engagement.
These solutions aimed to improve KMFRC's internal processes and bolster their ability to build meaningful relationships within the CAF community.
Client
Kingston Military Families Resource Centre
Year
2024
Legacies of Loyalist
Led a collaborative project with Loyalist Township to preserve and promote local heritage. Directed the creation of a 60-minute documentary, engaging community figures and showcasing local history. This initiative created a valuable educational resource for classrooms and museums, strengthening community pride and supporting cultural tourism efforts."
Client
Loyalist Township
Year
2023
Profession in Play
Partnered with the City of Cornwall to address critical Early Childhood Educator shortages. Developed a comprehensive, research-backed marketing strategy and executed a multi-media campaign to attract new ECEs and promote the profession. This project supported workforce development in a vital sector, contributing to the region's economic and social infrastructure.
Client
City of Cornwall
Year
2023
Texture with Confidence
Collaborated with Kingston Economic Development to launch an innovative, inclusive training program addressing diversity in hairstyling. Created a recognizable brand, produced targeted advertising campaigns to attract workshop participants, shared the story of the workshop through the creation of a promotional video, and contributed to the program winning the Inclusive Community Champion Award. This initiative fostered both skill development and community inclusion, supporting small business growth in the personal services sector
Client
St. Lawrence College & Kingston Economic Development
Year
2023
Additional Experience
Project Manager
Spark - St. Lawrence College, Kingston, ON (Jan 2021 - Sept 2022)
Led diverse teams in delivering marketing solutions for a wide range of businesses, contributing to local economic growth through projects such as website design, e-commerce development, and marketing strategy formulation
Established and maintained strong client relationships while managing multiple complex projects, ensuring on-time and on-budget delivery
Designed and executed analytics and surveys to track service effectiveness, using data-driven insights to identify market opportunities and deliver over 30% of the organization's revenue targets through new marketing services and processes.
Store & Marketing Coordinator
Catholic Christian Outreach, Ottawa, Ontario (2017-2019)
Implemented multi-channel marketing campaigns, surpassing sales targets by 50%
Managed B2C email marketing, increasing list revenue by 70% over two years
Executed market research to create buyer personas, increasing engagement by 45%
Sales and Marketing Coordinator
Longbeard Creative, Toronto, Ontario (2015-2017)
Created tailored social media campaigns, increasing brand awareness by over 100%
Managed multiple client accounts, delivering projects on competing timelines
Represented the company at industry events, generating new leads and partnerships
Education
Bachelor of Business Administration, St. Lawrence College, Kingston, Ontario (2022)
Business Administration Marketing – Advanced Diploma, St. Lawrence College, Kingston, Ontario (2020)
Business Marketing – Diploma, St. Lawrence College, Kingston, Ontario (2015)